Do you know HOW you're customer chooses between you and your competitor?

The Why is given they are looking for the best experience to satisfy their expectations.  We are more interested in How a customer chooses one brand over another.

So how does your customer choose? What is the mental process they go through? And how can you use this to control your customer experience? Customers choose brands by …. 

> Receive Communication from you and your competition
> Creates a Mental Brand Picture based on their experience and memory
> Contextualises this Brand Picture against other memories
> Predicts an expectation based on experience
> Chooses one brand over another

The option that offers the greatest satisfaction wins. It is as simple as this. And if the winner delivers the expectation as promised, brand loyalty results. 

Of course we can guess what happens when the brand fails (again – that’s like gambling with your business!)

Controlling the Customer Experience

The Second Mind assessments uncover the non-conscious processing that that makes up over 90% of your customers' decisions.  ie. you can now discover how well (or poorly) your customers are responding to your brand intuitively and subconsciously.

With these insights, you are able to position your brand to control customers' subconscious motivations and intuitive decision-making processes.

Need to know more or need some help with your brand? Why not contact us.